Looking back at 2012, a handful of trends have dominated headlines in the ecommerce and retail space. These include the so-called omnichannel experience for consumers across all touchpoints, heightened privacy concerns and the use of big data to increase customer engagement and drive sales. While progress has been made in all three areas, none of them will come to fruition by the end of 2013.
While various shipping options such as same-day delivery and in-store pickup are becoming common place for many retailers, the concepts are beginning to change the way consumers shop. Here are a few tips from Shop.org on how to master your fulfillment options to best meet your customers needs.
Consumers are craving speed when it comes to shopping with their mobile phone or conducting in-store research, according to a new study conducted by Moosylvania, and retailers need to be ready to oblige.
SocialVibe released key findings from its first Holiday Season Retail Research Study, citing four consumer attitude and behavioral trends for the 2012 holiday season. In this infographic based on that study, you will see there is a continued focus by consumers on deals and savings, the importance of in-store shopping experiences, a preference for electronics and media over apparel-related gifts, and the use of smart phones to optimize the shopping experience.
While a new report revealed that Apple, Best Buy and Kohl
Office Depot has announced that customers can now pick up most of its online inventory at a traditional brick and mortar store within an hour of ordering from the web.
Acquity Group Study Finds 82% of Top 50 Retailers Have Basic Mobile Offerings; Only 10% Bring Digital Experience In-Store (via PR Newswire) CHICAGO, Dec. 4,
Randall Stone, senior partner and director of customer experience and retail design at Lippincott (www.Lippincott.com), has been helping retailers to identify, design and communicate brand experiences to their customers for more than 25 years. His client experience includes Starbucks, Foot Locker, RadioShack and The Limited, among others. Mr. Stone has identified several retail strategies that are being used to enhance in-store shopping experiences this holiday season and beyond.
The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?
Getting your holiday purchases delivered on time and accurately must be the goal of every merchant. Find out what happens if they fail.