During her session at eTail Boston on Tuesday, DSW senior vice president Kelly Cook gave examples of why the shoe-seller’s Facebook page is a very active hangout for almost 700,000 fans. She also explained why building a community of loyal followers has lead to future earnings for DSW.
The combination of marketing and transaction channels creates hundreds of ways a shopper can get lost, confused, or frustrated, which means that you lose the sale. Spend some time preparing a better crosschannel experience and you
While most pre-holiday planning involves striking the perfect balance among inventory, increased traffic in-store and online, and competitive promotions, a few easy steps in advance of the holiday madness can help ensure post-holiday preparedness as well. Evaluate your returns process from both within and outside the organization. Examine the customer experience to identify possible pain points. Process refunds and store credits as quickly as possible.
Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …
The retail experience is evolving, but are retailers changing with it? ExactTarget’s report Subscribers, Fans and Followers takes a look at how the 100 fastest-growing retail chains in the United States are seeking to build and engage consumer audiences in ongoing email, mobile, and social communications across in-store and online touchpoints.
Selling products or services through multiple channels – whether it includes web, in-store, phone, affiliate, or catalog – can be highly lucrative for merchants. It can also cause a lot of headaches, and if not managed properly, can lead to inefficiencies, angry customers, and even lost revenue.
Here are four tips for effective multichannel selling.
Brick-and-mortar retailers sell more when they have more staff on the floor to help customers. This also applies in the online environment. Here are five tips to help your customer service boost online sales.
Source: Shopatron …
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