Alibaba Unveils Omnichannel Retailing Plans for Singles Day 2015
And now Singles Day is going omnichannel: Alibaba says more than 1,000 brands with 180,000 stores in 330 cities across China will synchronize online and offline resources to expand its 2015 11.11 Global Shopping Festival efforts. Here’s a look at what Alibaba hopes is an outline for omnichannel success.