Study: Generic Search Terms Drive Purchase Decision
New research from GroupM Search shows that 86% of buyers who purchase in-store use generic terms on search engines to inform their purchase decision.
Search Results for in-store
How to Boost Your Site’s Performance and Experience Before the Holidays
By now it’s too late to focus on the two big holiday readiness activities that you’d have liked to have kicked off in the second quarter. But there is still a lot that you can do to prepare for and take full advantage of the holiday peak.
Why Steve Jobs Led the Mobile Commerce Revolution
As mobile commerce finally started to make an impact on retail sales last year, merchants pointed to two common reasons that the channel was finally taking off. One reason was the iPhone, the other reason was the iPad.
Crosschannel Retail Remains a Work In Progress
For the majority of retailers, cross-channel readiness remains a work in progress. Out of a possible 575 points, for instance, the retailers had a combined average of 320 points in an analysis of all touchpoints, including the web, mobile, call centers and in-store. This clearly demonstrates that providing a satisfying and consistent experience across all channels remains a daunting task
Six tactics to build brand authority
Authority sells. When consumers need or want to shop within a category, they go first to the brand they trust as the primary source of expert information
Selecting the Right Payments Processing Platform
The payment transaction is becoming a core part of the online shopping experience. The right payments-processing platform can provide the operational
Study Shows Merchants Still Aren’t Multichannel
You may sell through multiple channels, but are you really a multichannel merchant? Most merchants aren’t, according to a study conducted in April by cross-channel commerce solution provider CrossView.
3 Tips to Avoid Daily Deal Disasters
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Borders Accepts Stalking Horse Deal From Direct Brands
Bankrupt books and music merchant Borders Group has accepted a stalking horse bid from direct music and books seller Direct Brands worth more than $435 million. Direct Brands, a portfolio company of Najafi Companies, owns direct sellers Book-of-the-Month Club, Doubleday Book Clubs and Columbia House.
How Mobile Connects The Multichannel Customer
While it’s taken longer than many expected for U.S. consumers and merchants to connect with smartphone technology, mobile devices are now changing the way people shop