Dos and Don’ts of Mobile Commerce for Global Retailers
PayPal research shows m-commerce growing three times faster than e-commerce (42% CAGR vs 13%), from $102 billion to $291 billion, from 2013 to 2016. Despite this trend, only a tiny fraction of retailers are reaping the benefits from offering a truly excellent mobile experience. Here is what global retailers should be doing—and not doing—when it comes to mobile strategy.