Fourth Quarter Drags Talbots Sales Down
A poor fourth-quarter performance hurt the annual sales of women
Search Results for in-store
Social Skills: Carter’s and OshKosh B’gosh’s Baby Steps are Big
When it comes to children’s apparel and accessories, you don’t get more old-school than Carter’s or OshKosh B’gosh. But the brands, both owned by Carter’s, are hip to 21st-century social media.
5 Secrets to Loyal Multichannel Customers
In a survey ecommerce platform provider CrossView recently conducted among 177 shoppers, more than half of the respondents said they are motivated by brand loyalty when making a purchase. Used smartly and in combination with common-sense marketing, technology is an enabler of great customer loyalty programs, particularly an infrastructure optimized for cross-channel selling.
Seven Steps For Long-Term Mobile Success
A successful mobile strategy requires an investment of time and resources and some long-term thinking, but the payback is an increase in revenue, branding and customer loyalty. Once your mobile channel is live and available for consumers to interact with, here are seven steps to ensure that it is a long-term success.
J. C. Penney Closing Catalog Outlets, Call Centers
In keeping with its plans to get out of catalogs, J.C. Penney this year will close underperforming stores, phase out its outlet business, and streamline its call center and custom decorating operations
Survey Says: Retail Associates Want Mobile Capabilities
The majority of surveyed retail associates, 55%, believe that this holiday season
Macy’s To Expand Ecommerce Division
General merchant Macy’s says it will boost its ecommerce presence and add about 725 positions over the next two years to support its Macys.com and Bloomingdales.com websites. Macy’s aims to incorporate a multichannel strategy that will allow customers to shop seamlessly in stores, online and via mobile devices, the company said.
Thanksgiving Weekend Marks Strong Start to Shopping Season
Golfsmith senior vice president-direct to consumer Steve Larkin would not reveal financial data or sales percentage over last year, but he says promoting sales and communicating through its Facebook and Twitter channels helped. Here’s what else worked for Golfsmith and other merchants who reported strong Black Friday and Cyber Monday results.
How the Mobile Channel May Hurt Your Business
TIM PARRY: M-commerce may not just be a convenience for your customers, but a hindrance to your business. The emergence of barcode readers on smart phones,
Journeys Shares Lessons Learned from Mobile Launch
At the Mobile Shopping Summit in New York in October, John Tighe, director of ecommerce at Journeys parent company Genesco Retail, talked about the integration of m-commerce across all channels. Here are some of the lessons Tighe said he’s learned along the way.