E-commerce consultancy E-Tailing Group last week released its Eighth Annual Merchant Survey. What does the survey of some 190 senior e-commerce executives reveal? MULTICHANNEL MERCHANT senior writer Tim Parry caught up with E-Tailing Group president Lauren Freedman to discuss the findings
As the former head of Amazon.com
It’s been more than 20 years since the customer information revolution began, most visibly in retail loyalty programs Neiman Marcus InCircle and American
Store shopping is all about the experience. So how do you create that retail experience online, starting right from your landing page?
What did online industry watchers learn from this past holiday season, aside from the fact that sales for many were lagging? Plenty. In her session at Internet Retailer’s Web Design conference on Jan. 21, Lauren Freedman detailed several e-commerce customer service initiatives her consulting firm, The E-tailing Group, is seeing more of.
Yes, there were actually a few multichannel merchants that did well this holiday season, despite the dismal economy. We caught up with a few of them to see how they did it.
TIPS TO HELP YOU IMPROVE YOUR SITE Happy New Year! Here are nine tips to help you get more value from your Website in 2009. Adopt them as your effective
Every company seems to be cutting back on budgets, staffing, travel. While we’re all trying to do more with less, the workload remains the same for merchants:
Competition today among retailers has never been more heated. Catalogs, superstores, home-shopping television channels and online stores are all vying for…
Customers today look to multiple channels for product research, decision-making, and ultimately to purchase. While one customer may conduct research online prior to making a purchase in the store, another will head to retail first to examine the products and later buy online