Sears Wish Book Makes a Return
While it
Search Results for in-store
Merchandising 2.0
As much as we hear these days about Web 2.0, e-commerce isn’t the only facet of multichannel marketing to advance. The best retailers are taking their merchandising strategies to new and higher levels
Work It Out
Good help is always hard to find, but in retail, attracting and retaining workers is near impossible. How dismal is workforce loyalty in retail? According
Live from NEMOA: L.L. Bean’s Latest Adventures
Portland, ME-There’s no place like home for L.L. Bean. And that’s why the multichannel marketer has poured more than $90 million back into Freeport, ME, in the past 24 months.
Digital Signs of the Times
Take a walk around Times Square in New York and you’ll instantly see the power of digital signage. From virtual billboards to point-of-sale monitors,
Brave New Catalogers: The Art of Chocolate
Cincinnati entrepreneur Bill Sands is pairing his passion for artisan chocolate and fine wine into a business venture that includes a store, a Website,
Retailers “Extremely Concerned” About In-Store Experience
Customers have never been more satisfied with the goods and services they buy, according to a study by Retail Systems Alert Group. Nonetheless, the retailers recently surveyed were
Advanced Thinking on Matchbacks
The myriad offer and order channels used today present multichannel marketers with a growing problem: How to effectively allocate marketing budgets to the promotions and channels that drive demand.
Demand Insight and the Data Value Chain
An engineer has been defined as
Four Ways to Grow Your E-mail List: Get Offline Customers to Go Online
How much does it cost to acquire a new customer? Whether it’s $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one (although maybe not as exciting as running a sexy TV campaign or whatever you do to attract business).