Revival Animal Health Buys Great Companions
Pet supplies cataloger Revival Animal Health is expanding its presence in the bird market. It acquired Great Companions
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The Advantages of Insert Media in Today’s Market
With the upcoming postal increase, more and more mailers are looking to insert media for cost effective customer acquisition programs. These vehicles go well beyond the typical package inserts and blow-ins to include shared mail, FSIs, and catalog insertion programs. To compete with the increasingly competitive market of not only catalogers but e-tailers and retailers, mailers are realizing that they need to incorporate this medium into their circulation plans.
Avoid the Postal Hike Blues with E-mail Appending
Postal rates are increasing in May, and smart marketers are insulating themselves from the hit by plunging headfirst into acquiring multichannel contact points for all of their customers.
Time Life to Discontinue Third-Party Fulfillment Operations with Lillian Vernon
Time Life Music and Books, a former sister company of Lillian Vernon Corp., will discontinue third-party fulfillment operations with the gifts, home decor and toys cataloger effective Aug. 31.
Q&A with J. Jill’s Kathie Lynch: Clothes Calls in Store
Kathie Lynch is the vice president of fulfillment for women’s apparel brand J. Jill, which was acquired by The Talbots in February 2006. Her group is
PetSmart Exiting Equine Business
Pet products merchant PetSmart is exploring strategic opportunities for its State Line Tack direct business. It is also removing the State Line Tack departments
Website Critique: Ward’s Scientific Site Review
Ward’s Natural Science (www.wardsci.com) has been a source for chemistry education products for 144 years, selling items ranging from maps and molecular
Report: NBTY for Sale
Manufacturer/marketer NBTY, the parent company of the Puritan’s Pride nutritional supplements catalog, has hired Bear, Stearns & Co. and Bank of America Corp. to advise it on a possible sale, according to reports.
Former Crosstown Traders President to Helm Sharper Image
Steven Lightman, who left his post as president of Crosstown Traders in January, has been named president/CEO of Sharper Image Corp.,
Can You Trust Your Test Results?
Direct marketing is all about the numbers. Whether it is response rate, lifetime value, square-inch analysis, or any other metric you can dream of calculating, we all rely on measurability to give our businesses the advantage they need to succeed.