Cracking the Multichannel Code: The Brand Experience
The American Institute of Graphic Design defines brand as a person’s perception of a product, service, or company. That definition has nothing to do with
Search Results for in-store
Live from eTail: Integration Is Blockbuster Concept
Palm Desert, CA–You’d have to be living on Mars not to know that Netflix has been gobbling market share of the movie rental business. So what do you do if you’re competitor Blockbuster Online?
Courting cross-channel Loyalty
It’s no secret that the number of cross-channel customers has grown exponentially in recent years to more than 45 million in 2005 and that they tend to
RESOURCE GUIDE: POS software
Historically point-of-sale (POS) systems didn’t do much more than record customers’ purchases and calculate change. Today’s systems, however, can administer
Integrating the marketing plan
Welcome to our newest series, Cracking the multichannel code. The multichannel code the Holy Grail of multichannel marketing success is something that
Web 2.0: What It Really Means to You
Not only are more consumers shopping online than ever before, but they are expecting more from their online experience as well. With Web 2.0 technologies
Targets near and far
When travel accessories merchant Magellan’s sends out a catalog, the company is not always hoping for a mail order sale. The Santa Barbara, CA-based multichannel
The Experience Equation
Do you remember the last time you really enjoyed an in-store shopping experience? Most likely the store sold items that held your interest, fulfilled
Searching for the retail value of SEM
Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer
Holiday E-mail Volume Up, But Campaign Sizes Down
(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller