Movers & shakers
Pia Ferrario has been promoted to CEO of Victoria’s Secret Direct, a division of Columbus, OH-based Limited Brands. She had been executive vice president
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The first five commandments of database content management
Welcome to a new quarterly column by Jim Wheaton, cofounder/principal of Wheaton Group, a Chicago-based data management, data mining, and decision sciences
Zero switching costs are here
Why did Google pay $1.65 billion for YouTube? Why did Tom Freston lose the CEO job at MTV parent company Viacom? The same reason that Google outpaced
Art & Artifact parent buys Bas Bleu
Universal Screen Arts, the parent company of the Art & Artifact, Signals, What on Earth, and Wireless gifts and decor catalogs, acquired books cataloger
Guitar Center to Buy Woodwind & the Brasswind–Again
In the past two months, cataloger/retailer Guitar Center tried, but failed, to acquire South Bend, IN-based cataloger The Woodwind & the Brasswind. This week, though, its acquisition of the multititle mailer has been approved
10 Steps in SKU Profiling
For a long time, finding the most efficient method of storing and retrieving inventory in the warehouse was quite a challenge: SKU data was very difficult to gather and even more difficult to process. Now, however, technology has developed to the point that anyone with the right inventory tracking system and a PC can conduct at least a rudimentary analysis of their products.
Evaluating Web-Generated Names
Traditional catalog-oriented direct marketers have always been suspect of customers acquired via the Internet.
PC Connection Ends 2006 on a High Note
Annual net income at Merrimack, NH-based PC Connection more than tripled, to $13.8 million for the year ended Dec. 31, 2006.
Blair Agrees to Be Acquired by Appleseed’s
On Jan. 23, four days after making a preliminary offer to buy the remaining shares of Blair it didn’t already own, Appleseed’s Topco, a subsidiary of Golden Gate Capital, entered into a definitive agreement
Recapturing Lost Online Customers
E-mail marketers are under constant pressure to cut through the noise and increase the performance of their campaigns. But when an online customer is unreachable because they changed their e-mail address, stopped reading e-mails or their messages are being filtered, a marketer