INHOUSE VS. OUTSOURCE
Managing the various components of an SEM campaign tends to be an inside job, according to survey participants. Of those with SEM campaigns or planning
Search Results for in-store
E-commerce systems update
When it comes to managing e-commerce, multichannel merchants have a wide variety of solutions to choose from. Options range from stand-alone e-commerce
Building a Holistic Customer View
One of the most difficult yet fundamental steps in creating a customer-centric retail-marketing model is building a holistic view of the customer. This requires identifying and linking all internal sources of customer data to be able to identify each customer as an individual, regardless of where that information resides. Not only is this process an important foundation in driving multichannel strategies, but it is also the basis for creating and delivering a consistent view of the brand to the customer.
10 Ways to Lure Customers to Your Loyalty Program
Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage
NAME YOUR PRICE
It’s been less than a decade since the word came into use to describe selling through more than one medium. But the complex new world of multichannel
ACCM Show Daily: What’s News in the Exhibit Hall
What better place to introduce products and services for multichannel merchants than at the largest conference for multichannel merchants. Here
Get with the Loyalty Program
Creating a loyalty program that works is more critical now than ever. Case in point: The number of shoppers who defined themselves as longtime loyal customers
Gaps across the channels
My recent shopping trip to apparel merchant The Gap reinforced just how far we have to go in terms of fully realizing multichannel customer benefits at
The Ones to Watch
Every industry has its rising stars, and the multichannel marketplace is no exception. Given the complexities of operating in more than one channel, the
Marketing to the Abandoned Cart
Consumers are changing how they shop online and this is leading to higher rates of cart abandonment throughout the e-commerce industry. Fortunately there are some highly effective techniques you can use to recover a large part of these