Study: E-mail Addresses Need Validation

| MCM staff

The increased use of e-mail communications as a channel serving information as well as for increasing sales means that capturing valid, deliverable e-mail addresses early in the relationship is critical for most online businesses.

Big Reorg for BabyUniverse

| MCM staff

BabyUniverse, a Jupiter, FL-based Internet content, commerce, and new media company for the pregnancy, baby, and toddler market, recently announced several changes to its organizational structure.

Lab Safety Supply Buys Two More Marketers

| MCM staff

Business-to-business mailer Lab Safety Supply has agreed to acquire Professional Inspection Equipment and Construction Book Express.

Financial Reports: Staples, Eddie Bauer, NBTY

| MCM staff

Office supplies giant Staples and supplements manufacturer/marketer NBTY had fiscal results worth bragging about. That wasn’t the case for apparel cataloger/retailer Eddie Bauer, however.

Golden Gate, Sun Capital Acquire Eddie Bauer

| MCM staff

On Nov. 13, Golden Gate Capital and Sun Capital agreed to buy Redmond, WA-based cataloger/retailer Eddie Bauer for $614 million, including $328 million in debt.

InfoUSA Buys Rubin Response

| Tim Parry

InfoUSA bought another list firm on Nov. 10: Schaumburg, IL-based Rubin Response Services.