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Live from NRF: Online Retailing Out, Multichannel Retailing In
New York–The gravestone on the fourth slide of Forrester Research vice president Carrie Johnson’s presentation at the National Retail Federation’s annual convention Monday was the proverbial picture that said 1,000 words. Online Retailing, it declared, is dead. Long live Multichannel Retailing.
Navigating the Multichannel MAZE
If the consumer landscape of the 20th century was anchored by stores, bolstered by catalogs, and reshaped by the Internet, then the emergence of the phenomenon
Retailers Need to Provide Greater Data Security, Survey Says
In an age of litigation and increasing government scrutiny of corporations, retailers must protect customers’ privacy — and they may not be doing a good job of it, according to a new international survey
Out of service
When customer service pundit Ron Willingham decided to buy a TV set, he expected the process to be fairly straightforward. As head of Integrity Systems,
Better selling through kiosks
Basil Hawanchak, vice president/chief financial officer of Levin Furniture, wanted to change the credit application process at the Smithton, PA-based
Catalogs as Portal: Why You Should Keep On Mailing
Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as online becomes more popular, merchants should begin to view catalogs as the
‘Tis the Season for Conversion
The standards that customers consider a given in today’s multichannel landscape timely free shipping promotions, cross-channel pickup, in-store return
Study Offers Ways to Improve In-Store Pick-up of Online Purchases
More and more customers are buying products over the Web and picking them up at a store, but the process isn
The Answer Is in the Data
An increasing share of senior executives recognize that they need to invest in customer relationship management (CRM) to increase sales, improve profitability, and reinforce the company