Sylvia Test O+F
Chief Direct Marketer View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant January 06 , 2015 U.S. Currency Boom Impacts Global Ecommerce Beyond the holiday shopping headlines, … Continue Reading →
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O+F Advisor 1-7-15
View Web Version O+F Advisor Operations & Fulfillment Strategies & Tactics January 07, 2015 Step Up Your Returns Experience Handling returns appropriately will do wonders for your reputation and build … Continue Reading →
Who Won the Sugar Bowl? Allstate’s Mayhem Sale
We interrupt the Ohio State-Bama game to bring you MayhemSale, pop-up ecommerce at its finest. Items sold right out of Matt and Shannon’s home… while they’re in New Orleans for the Sugar Bowl. Here’s a look at how Allstate’s in-game commercial campaign raised awareness about posting vacation plans to social media… and broke the internet.
In 2015, Technology Catches Up with Cross-channel Marketing
2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally. For marketers who are open to the concept, they can have a partner in innovation vs. a vendor of technology. That’s because the technology has caught up to the vision.
5 Questions to Ask Before You Launch a VoC Program
Successful brands hear what their customers are saying; they are paying close attention to the Voice of the Customer (VoC). But before you embark on a VoC program, ask the following five questions to ensure your ability to measure and communicate its impact.
Tell Us Why You’re Joyful This Holiday Season
Why are you joyful this holiday season? Say it loud in Facebook or Twitter and use the hashtag #OpsSummit. Multichannel Merchant will select 10 people and make a $100 donation in their name to their charity of choice. Check the video for full details.
How to Capitalize on the Right SEO and Social Strategies Globally
Deciding which search engines are the most important for brand visibility is an important step in your international online strategy. Here are the right SEO and social strategies to implement in the global market.
MCM Global Ecommerce 12-19-14
Global Ecommerce – Multichannel Merchant View Web Version December 19, 2014 FedEx Acquires Bongo International Bongo International will operate as a subsidiary of FedEx Trade Networks, and its capabilities … Continue Reading →
Brands: Get in the Game or Get Played
Marketers, I’ve got news for you: Consumers are on to us. If it wasn’t bad enough that they’re constantly pulled in opposing directions – moving from device to device and channel to channel with essentially unlimited buying options – they’re now learning to beat us at our own games. brands need to get in the game or risk getting played. Here are five tips to get started.
How to Capitalize on Your Mobile Shoppers Now
Consumers aren’t just spending more money on smartphones, they are spending more time too. See how you can capitalize on the mobile shopping trend.