Steering them to the stores
As much as marketers today are urged to be channel agnostic, one has to respect certain differences among promotional media. Take the differences between
Search Results for in-store
Speaking to the Hispanic market
Without question, the Hispanic market is in hypergrowth mode. The U.S. Census Bureau estimates that 43 million Americans one in seven are Hispanic. And
Lights, Camera, Campaign!
Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making
It’s in the cards
When at the supermarket near the office buying my breakfast Diet Coke and Daily News this morning, I saw a rotating rack filled with a gaudy assortment
Before You Create a Seasonal Campaign, Answer These Questions
A multichannel, multiple-impression marketing approach
Minding the Store
As a multichannel merchant, you have to deal with fraud on many levels, from orders placed with stolen credit cards to employee pilferage in the warehouse.
Multichannel at the Epicenter
Catalog veteran Tony Lee is back in the game, pushing a retail concept to catalogers.
Our Favorite Channels
Sure, we cover all marketing channels here at Multichannel Merchant. But we’d be lying if we said we didn’t have our favorites when we’re out in the world
The latest matchback tools
By now most multichannel merchants know about matchbacks and the importance of understanding where online and retail buyers are coming from rather than
TALES FROM THE FRONT
Tears for a clown A Catalog Age staffer in mid-January ordered an ornament from The Met Store, the Metropolitan Museum of Art’s Web catalog. The ornament