Total Information Awareness: Why It Matters for Marketers

| Gerard Daher

Marketers who make sure their team – in fact, their entire organization – has easy access to critical first- and third-party data can achieve total information awareness nirvana. They can use data-driven insights to personalize their marketing strategies, acquire new customers, reduce churn, launch new products and mitigate risk.

DTCs: Effective Alternatives to 3P Cookies

| Brian Eberman

Now that 3P cookie targeting is on its way out, thanks to Apple and Google sunsetting them in 2023, brands will need new targeting and measurement strategies. DTCs need to start now to put in places alternative forms of measurement in order to restore their advertising performance and attribution capabilities. 

Navigating the Metaverse: A Magic Wand for Ecommerce

| Jason Hartsell

Now that technology has advanced further and skills are being acquired to deliver on past ideas and dreams, we are at a potential breakthrough point. We are in an exciting time of discovery, and everyone is racing to be at the forefront. Here’s my advice for retailers from within and outside the metaverse.

Hits of the Week 7-18-22

| David Hurwitz

If you missed our May 25 webinar, "Automation as a Service: Flexing to Meet Ecommerce Demand," fear not! You can view it on demand here. week of 7/18/22 Consumers Scrimp … Continue Reading →