Ad Fatigue, and the Cure

| Justin Ohanessian

Are your ad campaigns receiving fewer clicks than they used to? Are you having trouble generating leads? Are you dissatisfied with your current lack of engagements? If so, your digital marketing may be suffering from ad fatigue. The good news: It’s fixable.

Stepping Up Your Ecommerce Sustainability Game

| Andrew Chan

Focusing on ecommerce sustainability initiatives can help you set your company up for success by focusing on the planet, while also creating more opportunities to boost sales. Therefore, it behooves you to step up your ecommerce sustainability game or risk being overlooked by increasingly values-conscious consumers. 

CPG Brands: Product Data Drives Omnichannel Growth

| Jill Mueller

Channel expansion can quickly lead to customer disappointment, poor reviews and high returns if incomplete and/or inaccurate information floods the market. For channel expansion to be successful, CPG brands need to put product data at the center of their omnichannel strategy to drive revenue growth and customer engagement.

Shopify Launches Boatload of Apps, Pushes into B2B

| Mike O'Brien

Shopify is pursuing a new avenue of attack against Amazon, launching 100 new/updated apps including tools for merchants to drive B2B sales while also turning on social commerce via Twitter, in an effort to boost slowing DTC ecommerce revenue growth. The company said Shopify Editions represents a “connect-to-consumer” focus.

Acoustic Marketing Cloud Launches Multichannel Composer to Close the Digital Experience Gap Marketing teams of all sizes can deliver hyper-personalized, connected customer experiences across email, SMS, MMS, WhatsApp and more – with no coding required

| Dennis Self, CEO of Acoustic.

BOSTON, June 23, 2022 – Acoustic Marketing Cloud today announced the release of Multichannel Composer, enabling brands to close the digital experience gap by empowering marketing teams of any size … Continue Reading →

Hits of the Week 6-27-22

| David Hurwitz

A new report from Multichannel Merchant addresses how the right tools/tech not only provide inventory accuracy and visibility, but help you prioritize and track SKU movement across the network. Hear … Continue Reading →