Yankee Candle Co. Sold
Scented candles manufacturer/marketer Yankee Candle Co., announced today it was sold for $1.4 billion to an affiliate of Chicago-based private equity firm Madison Dearborn Partners.
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Strong Quarter for Office Depot
Third-quarter sales for Delray Beach, FL-based Office Depot increased 10%, to a record $3.9 billion
Transactional Data: The Missing Ingredient in Your Retail Marketing Strategy
To acquire and retain customers, savvy retailers cannot simply say, “We have a nice product” or “We have lovely salespeople” or “We
Storehouse Forced to Liquidate
Home furnishings cataloger/retailer Storehouse is to close all 77 of its stores and its direct business following a court-ordered bankruptcy liquidation sale.
Base Marketing Investments on Customer Value
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Abacus Indicator: Shift to Online Sales Increases
According to the Abacus 2006 Multichannel Trend Report, the shift from call center sales to Website sales continues. In a benchmark group of multichannel merchants, 25% of direct sales were conducted via Websites in 2005, compared with 20% in 2004–a 25% increase year over year.
Storehouse Sale Pending
Specialty home furnishings cataloger/retailer Storehouse announced last week it is looking for a new strategic partner after its parent company, Rowe Cos., filed for bankruptcy.
Multichannel Campaigns: Making Your Data Useful
Data Processing, or making your data useful. In this stage, your data are effectively transferred and standardized. Not surprisingly, this stage often involves the most time and effort.
Broder Bros. Buys $40 Million Distributor
Imprintable sportswear distributor Broder Bros. announced Thursday it acquired
Office Depot Buys Controlling Interest in Chinese Firm
The $14.4 billion Office Depot announced Thursday that it acquired a controlling interest in AsiaEC, one of the largest dealers of office products and services in China