Pre-retail Research by Web-savvy Consumers
Retailers, beware
Search Results for in-store
Broadband is First Step in Complex Online Shopping Experience
Two recent studies of online shopping behavior provide evidence of the growing complexity evolving around the multi-channel retail experience. The new Nielsen//NetRatings MegaView Online Retail service, which tracks online consumer retail activity and purchasing behavior, reveals that broadband consumers make two-thirds of online purchases — and spend a third more than narrowband-connected consumers in doing so. And a joint study from Fry Inc. and comScore Networks shows that consumers vary widely in their online and offline behavior depending on the product.
Slow & Steady
There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping
Measuring Multichannel, Not Just Online, Success
The increasing role of the Internet as a marketing and sales channel offers numerous opportunities to marketers, of course. But it also gives rise to new challenges. One of them, says Steve Tamke, senior vice president at Hackensack, NJ-based marketing services provider Mokrynskidirect, is
Live from eTail 2005: Be “Reasonably” Consistent Among Channels
If you’re a multichannel marketer, your customers will understand “logical inconsistencies” in your shopping channels, according to Bill Bass, vice president/general manager, Sears Customer Direct, and senior vice president of e-commerce, Lands’ End. In the opening general session of the eTail 2005 conference, Bass told attendees that they have to play to each channel’s strengths rather than do everything the same in every channel.
The Store Fantastic
This month’s somber cover reflects the state of call centers today, but it also highlights their evolution into something rich and strange. Much the same
If I were in charge
As e-commerce reaches its 10-year anniversary, it’s an interesting time to reflect on what we have learned. According to ComScore Networks, holiday 2004
Delayed reactions
Last month Catalog Tracker noted a nearly 8% decline in year-over-year catalog volume for October. Were merchants pushing back their holiday mailings
Nike competing now in the mail
Female athletes have been asking Nike to produce a print catalog of its women’s line for some time. What did the marketing executives at the Beavertown,
TJX goes multichannel at last
Part of the fun of shopping at off-price stores is the thrill of the hunt for a great bargain, which is also part of the fun of shopping online. That’s