Customer Service
There’s very little the world can throw at U.S. consumers to keep them from spending money, a reporter for CNN/Money wrote in February 2003. Consumers
Search Results for in-store
The POS connection
When multichannel merchants add retail locations to their mix, one item topping their to-do lists is choosing a point-of-sale, or POS, system. This is
Old Glory Founder Buys Back Catalog Business
You can go home again: The founder of rock-and-roll merchandise marketer Old Glory once again owns the catalog and Website. Last month Glenn Morelli, who had sold the direct division of Old Glory to Alloy in December 2002, bought the properties
In-Store Pickup Pitfalls and Payoffs
Multichannel marketers that allow catalog and online customers to pick up their orders in one of their stores find the service hugely popular among shoppers.
Return to Retailer
Many more multichannel merchants accept in-store returns than offer in-store pickup, in large part because handling returns is simpler than implementing
Nike Launches Nike Women Book
What do you think the reaction was when the marketing executives at Beavertown, OR-based footwear giant Nike wanted to introduce a print catalog for women?
Rejuvenation Offers Build-to-Order Web Tool
To give customers a chance to see its lighting fixtures in any of the 130 styles and options offered, Rejuvenation in September installed a build-to-order
Live from DMA Annual: Creative Integration
New Orleans–Keeping creative consistent across channels has long been a cornerstone of multichannel branding.
Live from Shop.org: Learning To Put the Customer First
Anaheim, CA–After noting that it has a small portion of highly profitable customers and a small portion of destructive customers, St. Paul, MN-based Best Buy is beginning to use segmentation to boost its online and in-store sales.
Live from Shop.org: Creating Multichannel, Not Multiple Channel, Retailers
Anaheim, CA–According to Monica Luechtefeld, executive vice president of Office Depot, catalogers and retailers both need to be multichannel, not multiple channel.