Study Tests Multichannel Service Success

| Mark Del Franco

Are you a true multichannel merchant? Many catalogers talk the talk, but The E-tailing Group sent out a group of secret shoppers out to stores to see

CHANNEL XING

| Jeff Siegel

The time: Four years ago. The familiar opening theme to that TV chestnut, Mission: Impossible, is heard, as our hero pushes the button on a tiny cassette

The Key to Kiosks

| Shayn Ferriolo

The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So

Merchandise by Medium

| Paul Miller

J&R Music and Computer World offers its entire product line in its catalog, on its Website, and in its store to give customers the same view of its goods

Neiman Marcus Tests Catalog Showrooms

| Paul Miller

Upscale cataloger/retailer Neiman Marcus is testing what could be considered a dinosaur of a concept: catalog showroom marketing. Since February, the

Financial Reports: Gaiam, Excelligence

| MCM staff

Gaiam Reports 1Q Loss For the first quarter ended March 31, multititle mailer Gaiam (Nasdaq: GAIA) reported sales of $23.4 million, down 4% from $24.3

Out of Service

| Rama Ramaswami

If You Think Customer Service Stinks Now, Brace Yourself, cautioned the headline of a press release that landed on my desk recently. Apparently, we are

Supply + Demand

| Rama Ramaswami

The newfound glamour of supply chain management extends to retail technology as well. In a recent benchmark study titled Global CIO Outlook for Retail