Driving Lessons
Broadband Web access as the savior of direct marketing? That seemed to be the sentiment among panelists at a session entitled The Future of Retailing
Search Results for in-store
Online Holiday Check list
Online merchants have one primary goal, just as retail and catalog merchants do, and that is to turn browsers into buyers. Getting the customer’s attention
Live from Shop.org Annual Summit: The promise of broadband
New York
Attic Treasures
When Smithsonian Business Ventures sent out RFPs to outsource its catalog and online fulfillment last year, the competition was so fierce that the final
Registering for Revenue
Universal Screen Arts’ two catalogs, What on Earth and Art & Artifact, sell products such as The Bog Monster (a rubber creature that attaches under the
Retail Report: Creative Differences
As more retailers mail catalogs and more catalogers open stores, the line between print sales vehicles and retail traffic drivers has become a fine one.
Sugar & Spice
But is everything nice? Your multichannel customer service offerings need to be as splendidly complete and as thoroughly organized as Wolfgang Puck’s
PetSmart to integrate its direct division
Multichannel pets supplies marketer PetSmart has purchased the remaining 16.3% interest in its PetSmart.com subsidiary for $9.5 million and will integrate
Study: retailers marketing smarter this holiday
After analyzing their past online and offline promotions, many retailers are finding ways to offer the minimum discounts necessary to increase sales volume,
SUPER MODEL
Oh, to sashay down a catwalk affecting an attitude of supercilious cool as the paparazzi gape in hushed reverence at your warehouse, which is absolutely