Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.
Retail brands that integrate hashtags into the marketing mix see major benefits. Those that continue to ignore the increasing power and reach of social media are in danger of losing customers to those that do. Here’s 5 ways to leverage hashtags and work social channels to your advantage.
Chief Direct Marketer View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant September 11, 2014 Staples, Whole Foods to Accept Apple Pay USPS Helps AmazonFresh Deliver the … Continue Reading →
While the global B2C ecommerce market is booming, there are luxury brands that have yet to embrace this sales channel, according to a press report by ystats.com. As a result, growing luxury ecommerce revenues have gone to online and multichannel retailers and flash sales sites.
Chief Direct Marketer View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant September 09, 2014 UPS Outlines Plans to Increase Holiday Capacity QCI Direct Founder Jane Glazer … Continue Reading →
Global Ecommerce – Multichannel Merchant View Web Version September 05, 2014 Take Advantage of the Global Ecommerce Opportunity If you’re a merchant and you’re not engaged in global ecommerce, … Continue Reading →
Chief Direct Marketer View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant September 2, 2014 The Future of Ecommerce: Beyond Facebook, Beyond Convenience Database Guru Arthur … Continue Reading →
With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.
It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.
Global Ecommerce – Multichannel Merchant View Web Version August 29, 2014 Assessing the Challenges of Going Global It will be scary, it will be difficult, but going global with … Continue Reading →