Study: Multichannel Shoppers Spend 50% More Than Other Consumers
Washington–Multichannel shoppers spend 50% more than other shoppers, according to “The Multi-Channel Retail Report 2001,” a Shop.org study conducted
Search Results for in-store
Talbots: What Lies Behind the Red Door?
Layoffs, sales shortfalls, and profit plunges have been the rule for marketers this season. Hingham, MA-based women’s apparel cataloger/retailer The Talbots
Corrections and Clarifications
CORRECTIONS: In the July Small Catalogs Forum (Management Software That Fits) we misspelled the name of CommercialWare. And in the August Electronic Catalog
SPLIT PERSONALITY
An automated e-mail response costs about 25 cents per incident, compared to $1 for knowledge-based self-service, $6 for interactive voice response, $8
CUSTOM BLENDS
Get a bucket, shake, and pour. Blending your choice of new technologies can create a customized solution for your contact center
Net Effects
Online contents, sweepstakes, and real-time instant-win games will attract customers by appealing to the what’s in it for me mentality It’s easy to be
Sticker Shock
Pay up or lose: An in-depth look at the soaring costs of electronic customer relationship management
The Secret Shopper: Mall Crawl
This month, The Secret Shopper went on a mall crawl, visiting the retail locations of multichannel marketers in Connecticut, New York, and Texas to see
talking heads
Everybody’s going to go wireless. Wires are expensive, and so are the infrastructure, the support personnel, and the office space. Wireless technology
Multichannel Challenges: MUSEUM OF FINE ARTS, BOSTON
As a nonprofit business, the catalog/retail division of The Museum of Fine Arts, Boston (MFA) has long faced a host of challenges. Like for-profit multichannel