Lashback

| Barbara Arnn

When the going gets tough, it’s time to pay attention to CRM. A new Jupiter Research report called Multichannel Customer Service warns that although consumers

Electronic Catalog: The Key to Kiosks

| Moira Cotlier

The goal of in-store kiosks seems simple enough: Provide customers with access to the company’s Website to offer a value-added service and an increased

Multichannel Challenges: Caswell-Massey

| Mark Del Franco

Who says you can’t teach an old dog new tricks? Certainly not $20 million Edison, NJ-based high-end toiletries marketer Caswell-Massey. The company’s

CHANNEL YOUR POWER

| Julie Barton Miller

Managing multiple fulfillment avenues calls for a flawless performance. Get the choreography right with these steps from seven successful merchantsRemember

Bluemercury

| Shayn Ferriolo

To provide discerning beauty products buyers with another shopping channel, cosmetics Web marketer/retailer Bluemercury is now mailing a print catalog.

shoe websites

| MCM staff

www. stevemaddenReviewed April 19, 12 noon, ExplorerFor all those naysayers who think the Web is impersonal and cold, please defer to the Steve Madden

RETAIL GLOSSARY

| MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here.

the LUXURY of SELLING ONLINE

| Sherry Chiger

Marketing a $30,000 diamond necklace on the Web is different from marketing a $12.95 paperback – or is it?You might think diamond rings are the last product

Gaiam works to own the `LOHAS’ market

| Peter Girard

Before going public last October, Broomfield, CO-based cataloger Gaiam needed a succinct description of its market niche. It came up with LOHAS: Lifestyles