Jackson & Perkins, Roses 1999
With copy that “really speaks to retailers” and “an incredible amount of exclusive and new merchandise,” Jackson & Perkins rises above the field and captures
Search Results for in-store
The Sharper Image
When you’re selling cutting-edge gadgets like the Emilio Robot, an electronic butler that mixes and serves drinks, your Website should also be cutting
Small catalogs, big decisions
Dan Vaccaro is president of Printers Shopper, a Chula Vista, CA-based catalog of tools for the printing and desktop publishing industry. Annual sales,
New Web Catalogs
Eastern Mountain Sports When Eastern Mountain Sports (EMS) launched its Website last November, it didn’t expect to generate much sales volume, but rather
Qualifying your leads
With the high cost of printing and mailing, catalogers can’t afford to waste mailings on unqualified leads. Business-to-business marketers-particularly
F.A.O. Schwarz, Fall 1997
What is purple and furry and has a big smile? It’s Barney, the friendly television dinosaur-and the cover model for the Gold Award-winning F.A.O. Schwarz