How to Calculate the ROI On Your Social Media Marketing

| Paul Becker

With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing. This article will help you identify what social media channels do better than your other marketing channels, quantify, compare performance, and help you determine how to allocate resources.

MCM Thursday January 9, 2014

| Chris Intili

View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant January 08 , 2014   SUBSCRIBE UNSUBSCRIBE Amazon Delivers the Top Mobile Customer Experience 7 Tips for Messaging … Continue Reading →

Action Bags’ Jaimey Wilman is Inspired by Etsy

| Tim Parry

Jaimey Wilman is Director of Marketing at Action Bag Company. Here’s a look at how Jaimey uses social media on a day-to-day basis, and some other things you may not known about her.

MCM Tuesday January 7, 2014

| Chris Intili

View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant January 7, 2014   SUBSCRIBE UNSUBSCRIBE Men’s Wearhouse Makes a Cash Offer to Jos. A. Bank 2014: Things … Continue Reading →

A Daily Dose of Personalized Product Recommendations

| Ross Kramer

With some simple automation and dynamic content, personalized product recommendations can quickly and easily take even email blasts from ordinary to extraordinary. Here are a few creative ideas for daily emails to get you started.

MCM Thursday January 2, 2014

| Chris Intili

View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant January 02 , 2014   SUBSCRIBE UNSUBSCRIBE Multichannel Merchant’s Best of 2013 6 Fearless Predictions for 2014 What’s … Continue Reading →

10 Things Your Ecommerce Site Must Do In 2014

| Iman Sadreddin

Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.

Multichannel Merchant’s Best of 2013

| Tim Parry

2013 was a big year for ecommerce, omnichannel commerce, multichannel commerce, etc. And on the following pages, I bring you the 30 most-popular pieces of content viewed on Multichannel Merchant’s website in 2013.

Did Missed Christmas Deliveries Damage Consumer Trust?

| Tim Parry

In this video interview, 360Connext CEO Jeannie Walters talks with Multichannel Merchant senior content manager about how these issues that affect the shippers, the merchants and the consumers.