Off to a Roaring Start

| Mark Del Franco

What a difference a year makes. At this time last year, more than half of the consumer catalogers tracked by Catalog Age were bemoaning eroding profits.

Adieu to Rue de France Catalog

| Mark Del Franco

It’s the end of the road for Rue de France. Direct Holdings Worldwide, the parent company of multititle mailer Lillian Vernon Corp. and the Time Life

Constructing a Marketing Tool Kit

| Steve Trollinger

By this time of year, most catalogers are tweaking and executing winning marketing plans for the fall and holiday seasons. You can make this process more

French Country Living Folds

| MCM staff

Great Falls, VA-based furniture and home furnishings cataloger French Country Living on July 16 filed for Chapter 7 bankruptcy release, abruptly going out of business.

Rue de France “Winding Down”

| Mark Del Franco

Direct Holdings Worldwide, which owns Rye, NY-based cataloger Lillian Vernon, will wind down the catalog and store operations for its Rue de France brand by the end of the year.

Challenges and Choices

| MCM staff

Home to Harvard, MIT, Tufts, and numerous other fine educational institutions, the Boston area boasts a considerable brain trust. So what better place

Coming Strong Out of the Gate

| Mark Del Franco

Most of the publicly traded business-to-business and computer marketers tracked by investment bank Tully & Holland for Catalog Age posted robust revenue

opinion & response

| MCM staff

Praise to Pass Along I enjoy reading every issue of my Catalog Age cover to cover. With each issue, I find myself ripping out articles to pass on to co-workers,

Neiman Marcus to Cut Chef’s Catalog Strings

| Mark Del Franco

The heat is on, and Neiman Marcus Group wants out of the kitchen. The Dallas-based cataloger/retailer, which mails the high-ticket gifts and home decor