When it comes to mobile email optimization, it’s much more than just making sure your message fits a certain pixel size. There is a method to the madness; it’s about content, layout, design and overall message visibility. If you’re not mastering your email messages, you could be missing out on connecting with a very large percentage of your customers.
Merchants are in the midst of the back-to-school rush and are finding various ways to promote this busy time of the year.
What’s the implication of these developments for merchants? It tells you that online services recognize that users are very excited about both watching videos and creating them. The fact that two of the most popular social communities are welcoming video speaks volumes.
Clothing and accessories merchant The Children’s Place apologized on social media this week for what many considered an offensive message on a girls’ t-shirt (See a sampling of tweets from outraged consumers here).
What a difference a year makes. J.C. Penney, which faced customer backlash, slumping sales, and the stepping down of CEO Ron Johnson, has now become one of the top online shopping destinations for back-to-school sales.
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant August 12 , 2013 Merchants Get Creative for Back-to-School `Tis the Season to Warm Up Your IP … Continue Reading →
As we move closer to the 2013 holiday season, retailers are cautiously optimistic about consumer spending however they are expecting to see an uptick in the November and December months. Not surprisingly, retailers expect mobile to play an increased role in driving sales with minimal contributions from social media.
View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant August 07 , 2013 The Children’s Place Goes Social With Apology J.C. Penney Sees Online Growth for … Continue Reading →
View Web Version O+F Advisor Operations & Fulfillment Strategies & Tactics August 06, 2013 Lululemon Athletica to Open Distribution Center in Columbus, Ohio Delivering the Omnichannel Promise This Holiday … Continue Reading →
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant August 6, 2013 Proposed Legislation Could Keep Seniors from Catalog Shopping Wayfair.com Acquires DwellStudio Retailers Cautiously Optimistic … Continue Reading →