What started in an innocent work-related question to my Facebook followers quickly evolved into the biggest gambling sensation among my friends. Licensed apparel seller 47 Brand’s most-popular item is the #47mysteryscrum, and it has helped it clear out merchandise and build its social presence.
The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social data.
There are many killers that can bring about the death of a crosschannel marketing effort at different stages in its development. Here’s how to avoid them.
View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant July 31 , 2013 Fab.com Plans to Eliminate Over 100 Jobs By End of 2013 Responsive Design: … Continue Reading →
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant July 30, 2013 Mobile Payments Fizzle in U.S., Sizzle Globally How to Avoid 4 Crosschannel Marketing Killers … Continue Reading →
View Web Version O+F Advisor Operations & Fulfillment Strategies & Tactics July 30, 2013 Amazon Creates 5,000 New Fulfillment Jobs Merchants See Increased Satisfication with Omnichannel Fulfillment Boosting Engagement … Continue Reading →
As e-commerce continues to evolve, it is clear that much of the success is due to operating storefronts on multiple sites. Adopting this “sell-anywhere” approach will help you realize a meaningful impact on your bottom line.
View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant July 25 , 2013 3 Steps to Keep Pace with “Sell Anywhere” Trend Mini Catalogs Catching On … Continue Reading →
While no one knows exactly what this year’s Cyber Monday rush numbers will be, it’s never too early to brainstorm and prep your site’s holiday readiness checklist.
View Web Version O+F Advisor Operations & Fulfillment Strategies & Tactics July 24, 2013 eBay Now Expands Delivery Reach In Existing Locations Solving Pain Points of Contact Center Forecasting … Continue Reading →