5 Steps eBags Used to Create a Successful Crosschannel Campaign
Online accessories retailer eBags worked with ExactTarget to create its 2012 back-to-school sweepstakes, “Bag an iPad,” connecting its customers with social media.
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MCM Tuesday July 23, 2013
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant July 23 , 2013 7 Amazon Mistakes You Didn’t Know (& Might be Making!) H&M Launching Ecommerce … Continue Reading →
7 Cost-effective Ways to Extend Your Marketing Reach
Getting the most from your marketing dollars requires optimizing every channel and taking advantage of every opportunity to reach more people. There isn’t a magic formula that catapults your brand to the top, but consistent application of best practices and participation in partnerships creates the foundation that expands your marketing reach exponentially.
How to Extend Your Marketing Reach Without Spending a Nickel
Marketers have to find ways to extend their marketing reach without significant investment.
O+F Advisor July 17, 2013
View Web Version O+F Advisor Operations & Fulfillment Strategies & Tactics July 16, 2013 J&P Cycles Prepares for Sturgis Rally What to Do with Slow Moving Inventory 3 Tips … Continue Reading →
Why Email Marketing’s Significant Growth Continues
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
MCM Thursday July 18, 2013
View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant July 17 , 2013 5 Steps eBags Used to Create a Successful Crosschannel Campaign How to Create … Continue Reading →
3 Tips to Get Ready for In-Store Pickup
With Walmart offering in-store pickup via self-serve lockers, and Gap trying out “reserve-in-store,” it’s clear retailers are still trying to figure out the best method to bridge the online-offline experience. Here are three proven strategies retailers can use to nail the newest omnichannel shopping trend.
Office Oxygen Breathes New Life in the Workplace
When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.
MCM Tuesday July 16, 2013
View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant July 15 , 2013 How to Select Your Next Ecommerce Platform 7 Steps to Measure Customer Experience … Continue Reading →