Charles Keath Changes Hands

| Mark Del Franco

Direct Marketing Services Inc. (DMSI) has acquired the name, intellectual property, and house file of apparel and home decor catalog Charles Keath from

Moore Medical Weighs Two Offers

| Mark Del Franco

Call it the power of direct marketing that led two companies to offer to purchase New Britain, CT-based Moore Medical in January. On Jan. 20, San Francisco-based

Stalking Horse Hopes for Bigger Stable

| Mark Del Franco

North Mankato, MN-based conglomerate Taylor Corp. may be the largest cataloger you’ve never heard of. A specialty printing company, Taylor also has a

Smooth Sailing in Choppy Waters

| MCM staff

Technology Market: CDW Computes a Profitable Sales Equation Perhaps no industry has felt the economic slowdown more than the technology sector. According

Let’s Not Make a Deal

| Mark Del Franco

Those looking for 2003 to end with a flurry of deals were disappointed. As was the case with the fourth quarter in 2002, the fourth quarter of 2003 failed

The Value of Lifetime Value

| Arthur Middleton Hughes

Most catalogers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing

People News

| MCM staff

Jonathan Shapiro was named president of Rye, NY-based gifts and home products cataloger Lillian Vernon Corp. He was previously chief strategy officer

Search Engine Wars: Yahoo! vs. Google

| MCM staff

The gloves are off in the battle for search engine supremacy, now that Sunnyvale, CA-based Internet media giant Yahoo! has dropped competitor Google as