Research
MCM Outlook 2012-13 Report Exclusive research downloads from the editors of Multichannel Merchant The editors of Multichannel Merchant recently fielded their annual comprehensive survey examining the current state … Continue Reading →
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5 Tips for Choosing an Ecommerce Technology Provider
For ecommerce merchants to succeed and grow exponentially, one of the catalysts is a deep relationship with their technology providers. Here are five tips that will help ecommerce merchants easily and effectively address this challenge.
The Biggest Social Media Wins and Fails of 2012
As the worldwide social media audience grows, the impact of wins and fails is amplified. Here’s a look at some of the companies who won and failed in social media in 2012.
How Instagram and Twitter Can Affect Your Brand Engagement
When it comes to brand engagement, which is better Instagram or Twitter? In a February report by Simply Measured, it has been declared a toss-up depending on which social media platform you decide to use. According to this infographic from DNA, Instagram photos that are shared by brands on Twitter decrease engagement while brand activity on Facebook and Instagram increase engagement. What does that mean for retailers? It might be time to adjust your photo sharing strategy.
How to Optimize Customer Service Across Touchpoints
Meeting consumers’ high expectations can reap substantial rewards: shoppers who use social networks for customer service are three times as likely to recommend a brand after a successful interaction. Here’s how you can deliver fluid, user-driven customer service to boost both sales and loyalty
Executive Summary: Catalogs find a new role as ecommerce traffic drivers
Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand
Amazon’s Customer Q&A Is Social Commerce Done Right
Amazon now offers true social Q&A on most of their product pages. Amazon is not the first to introduce this, like they were with customer reviews. But this is why they have leapfrogged the competition with a beautiful execution of the concept.
How to Design Beautiful Online Shopping Experiences
Fashion, beauty and apparel brands selling online are quick to adopt innovative ecommerce technologies and tactics that assist in showing off their products to their best advantage. Here are some early-adopter best practices used to ratchet up satisfaction with the online buying experience, that any retailer looking to improve online conversions and average order value, can borrow from.
Mobile Is Part of A Multichannel Strategy
Mobile is not a single channel for marketers, it involves email, web, social media, direct messaging and location-based marketing, said Blair Reeves Product Marketing Manager for IBM during a recent webinar.
Zappos Sees 85,000 Site Visits After Facebook Activity
After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.