Better Shipping Options at Checkout Increase Conversions

| Mitchell Nitikin

As much as ecommerce sellers want every shopper that loads up their cart to complete a purchase, the reality is that some simply won’t. However, many shoppers that vanish at the sight of added shipping fees will in fact hit the “buy” button IF they are given more shipping options and control over how they receive their order.

Happy Returns Free for PayPal Checkout Merchants

| Mike O'Brien

PayPal is extending returns services through its Happy Returns unit for free to all PayPal Checkout merchant customers, while also naming Ulta Beauty as an in-store returns bar partner, adding 1,300 locations and bringing the total to more than 5k in the U.S. The returns portal is also localized to 8 languages for EU and Canada.