Catalogs Influenced Holiday Shopping Behavior More than Social Media
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6 Contingency Planning Lessons Learned from Superstorm Sandy
Every merchant and supplier to merchants needs to customize a continuity plan based upon their specific needs. The one thing that all plans must have in common is periodic testing to ensure business runs smoothly when enacted. While it will be stressful during the event itself, coming through successfully will demonstrate to your clients that you are the right partner.
The CEO’s Social Media Strategy: Ignore It
When it comes to social media strategies, a new survey has found that smaller companies and B2Bs are less likely to engage with their customers through social media. In this infographic from Zeno Group, you will see how some CEO
The State of B2B Marketing
Many marketers in the B2B retail world have struggled with social media when compared to their B2B counterparts. In this infographic, based on the 2012 B2B Content Marketing Report by the Content Marketing Institute, it is suggested that some B2B marketers might be falling short because they are not embracing new social media channels.
Busting the Top 5 Ecommerce Myths
Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.
Social Media Major Focus with Holiday Shoppers
A new report in the social media activity in the ecommerce world found that when it comes to online shopping social media still play a major role. In this infographic by Social Annex found that 66% of Black Friday and Cyber Monday shoppers did so as a result of social media and of 86% of social users make and/or receive holiday gift recommendations on their perspective social networks.
How is B2B Marketing Changing?
Are you looking to make cuts in your B2B marketing budget? Lisa Shepard, CEO of the Mezzanine Group, shares several ideas in this video including using social media, taking spending away from print materials, look at trade show budgets, and making paid search adjustments. But most important to keep in mind, she said, is that
Top 4 Holiday Shopping Trends
SocialVibe released key findings from its first Holiday Season Retail Research Study, citing four consumer attitude and behavioral trends for the 2012 holiday season. In this infographic based on that study, you will see there is a continued focus by consumers on deals and savings, the importance of in-store shopping experiences, a preference for electronics and media over apparel-related gifts, and the use of smart phones to optimize the shopping experience.
New Holiday Norms Motivate Merchants to Shift Strategies
Though the clock is ticking on holiday shopping this year, retailers still have time to make the season brighter and improve the playbook for 2013. As demonstrated by the sales successes of Thanksgiving Day and Cyber Monday, the savviest retailers will be those that leverage advanced tools for managing paid search, mobile and PLA campaigns.
How to Create a B2B Social Media Sales Strategy that Actually Works
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