How a Healthy Affiliate Program Can Improve SEO and PPC

| Robert Glazer

The truth is that affiliate programs are intimately connected to the rest of your digital marketing efforts. In fact, maintaining a healthy affiliate program might actually improve your SEO and your PPC ROI. Here’s how.

Getting Stores and Distribution Centers on the Same Omnichannel Track

| Tim Parry

As more retailers are going omnichannel to address the expectations of mobile and digital-savvy consumers, what needs to happen in stores and distribution centers? Here’s the answers from Kevin Gardiner and Walter Wallace, who are both speaking at Operations Summit 2015.

Why Mobile is the New Retail Hub

| Bryan Bartlett

Many shoppers start their journey on a smartphone, and finish it at the brick-and-mortar stores on which they’ve always relied. This is prompting retailers to rethink their business model with mobile as the hub.

O+F Advisor 4-8-15

| Chris Intili

Chief Direct Marketer View Web Version O+F Advisor Operations & Fulfillment Strategies & Tactics April 08 , 2015 Automation and Technology Best Practices Revealed at Operations Summit 2015 At Operations … Continue Reading →

Ace Hardware Expands In-Store Pickup Nationwide

| Mike O'Brien

In yet another reflection of growing omnichannel demand, Ace Hardware announced the national expansion of its in-store pickup program, launched as a pilot in 2014.

O+F Advisor 4-1-15

| Chris Intili

Chief Direct Marketer View Web Version O+F Advisor Operations & Fulfillment Strategies & Tactics April 1, 2015 JackThreads Talks About Using Social Media in the Contact Center JackThreads Customer Engagement … Continue Reading →

3 Lessons Learned From Target’s Marketing Approach

| Paul Mandeville

Modern technology has actually made it much easier for smaller companies to test new models and innovate right alongside Target and their brethren. Here are some examples of how mid-market retailers can learn from Target and use technology to develop more customer-centric marketing approaches.

Just How Seamless is the Omnichannel Experience?

| Tim Parry

Omnichannel retailers are getting a hang of mobile, and are upping the in-store experience. But are omnichannel retailers offering up a seamless retailing experience? The results of Accenture new study may surprise you.

We’re a Top 40 Omnichannel Retail Influencer to Follow

| Tim Parry

Software as a service solution provider Whisbi told us they are so inspired by our omnichannel content, that they have included us in its list of “Top 40 List of Omnichannel Retail Influencers to Follow.” And we’re proud to be on the list!