L.L. Bean Bags Crosschannel Merchant of the Year Honors
For its efforts, L.L. Bean
Search Results for social media
No Offense: Brands Need to Embrace the “Unpopular”
Erika Napoletano, whose titles with consultancy RHW Media include author, blogger and Head Redhead, pulls no punches when it comes to embracing unpopular
Social Networks Turning Into Ecommerce Marketplaces
Although social networks are booming, they have not yet taken off on the commerce side. Yet on Facebook, there is the clear ability for merchants to set up stores where customers can actually buy from beginning to end.
4 Tips to Better Understand Pinterest’s Potential
These four tips and strategies mentioned hopefully have given you a better understanding of what Pinterest really has to offer, from a marketing strategist and avid Pinterester
Nordstrom: Retailers Need a Focus on Customer Engagement
Speaking Tuesday at the National Retail Federation
Jerry Storch: Bricks and Mortar Stores Not Dead
In his keynote address at the National Retail Federation’s Shop.org Summit in Denver, Storch debunked the myth that Internet shopping means the demise of the brick and mortar store due to the fact that traditional retail stores just don
Nike Basketball and Ty Lawson Blow Past the Competition
Sometimes the best way to create buzz about your product is by having an amazing demostration. Nike Basketball did an amazing job with this video tweet of the Denver Nugget’s point guard Ty Lawson offering great dribbling technique to help you fly past the defenders. Uploading videos to your social media sites is one of the best ways for your customer to come back to check out your sites on a regular basis.
How Social Media Can Improve Email Campaigns
Email is one of the best ways to connect with customers, and it is essential to engage with customers via social networks. So it makes sense that the value of both email and social media is even higher when they
The Customer Experience No Longer Ends at Checkout
Consumers are most satisfied with the checkout process, the variety of products or brands offered and the ability to track their purchases. Online shoppers are least satisfied with the flexibility to choose a delivery date, rerouting packages and the hassle of returning or exchanging unwanted items.
DSW Builds Shoe-lover Community with Social Media
During her session at eTail Boston on Tuesday, DSW senior vice president Kelly Cook gave examples of why the shoe-seller’s Facebook page is a very active hangout for almost 700,000 fans. She also explained why building a community of loyal followers has lead to future earnings for DSW.