DTC Marketers: Find New Customers, Build for the Long Term

| Brad Murphy

TV streaming lets DTC marketers make the most of direct relationships with consumers to create more relevant ad experiences. The ability to more accurately target ads enables winning strategies such as retargeting users on desktop and mobile devices, driving higher purchase intent, awareness, traffic and conversions.

Ecommerce: The Frenemy of Retailers

| Jonathan Abraham

Ecommerce, once the enemy of retail, should be leveraged and treated as the frenemy. There will always be healthy competition for share of wallet. However, the real winners will be those who leverage ecommerce and all the rich data to better serve customers.

Five Ecommerce Fraud Trends to Watch in 2022

| Monica Eaton

Multichannel companies are at particular risk for fraud. Unlike pure-play ecommerce or physical retailers, omnichannel companies will be exposed to everything from sophisticated computer penetration to shoplifting, and will need strategies to counter them all. Here are five ecommerce fraud trends to watch in 2022.

First-Party Data: The Need is Real for Brands

| Pam Erlichman

Brands now have little choice but to build marketing and advertising initiatives around first-party data that consumers freely opt to share. But there are rules – and I’m not referring to GDPR, CCPA, CPRA or any other privacy law. The rules center on establishing trust.

Cart.com Acquires FB Flurry, Significantly Expands Coverage

| Mike O'Brien

Cart.com, a provider of ecommerce software and fulfillment services, has acquired 3PL FB Flurry for an undisclosed sum, quadrupling its total fulfillment space to more than 2 million square feet while improving its same-day and two-day delivery coverage.