The challenge with online marketing for most merchants is scalability and sustainability. Here are some ideas on how to transition more marketing dollars into the online space while managing the risk to customer acquisition and retention that lurk within these initiatives.
Christian Feuer is the new president and CEo at Specialty Catalog Corp.
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Our roundtable participants were Chris Bradley, CEO of Cuddledown; Paal Gisholt, CEO of SmartPak; Guy van Rooyen, president of Donna Salyers Fabulous Furs; Susan Landay, president and CEO of Trainers Warehouse; Matt Glerum, president of TravelSmith Outfitters; Phyliss Mosca, president of Ulla Popken; Steve Voigt, CEO of King Arthur Flour Co.; Vicki Updike, president of Miles Kimball Co.; Margot Murphy Moore, CEO of 1-800-HOMEOPATHY; and Russ Gaitskill, president and CEO of Garnet Hill.
One of the most critical concepts to understand is the social long tail. Many of you may be familiar with the idea of the long tail as articulated in the book by the same name written by Chris Anderson. Basically, it
Email marketing is alive and well. In fact, email marketing investment will grow at a 10% compound annual growth rate between 2011 and 2016 as marketers create more sophisticated email campaigns and use email to introduce customers to emerging marketing experiences like mobile or social. How can you make sure you are leveraging email to promote some of your more experimental interactive marketing efforts?
Social commerce entered the digital scene much like springtime weather; lion-like claims of grandeur were followed by meek, lamb-like success. But social commerce
Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.
List management and brokerage firm Statlistics has recently joined forces in a “strategic alliance” with L.I.S.T. Incorporated and L.I.S.T. Westchester, according to a press release issued by Stalistics.
It has never been easy getting reporting and analysis tools into multichannel environments that satisfy all the potential users. Some of this is a data issue, some of it reflects varying users