Social Media Users Not “Comfortable” Giving Credit Card Information
Social media users
Search Results for social media
ComScore: Trends Point to Digital Marketing Channel Growth
In order to be successful, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses. In the following videos, comScore’s thought leaders talk about why they see ecommerce, mobile, online video and social media growth potential in 2012.
Catalog Critique: A Look at the February 2012 J.C. Penney Look Book
Is it a well-executed store-driver, or a poorly-produced web-driver? And is it digitally-friendly, or an iPad eyesore? Everyone has an opinion about the new J.C. Penney look book that hit 14 million mailboxes right after the merchant announced its new brand identity last month. So here’s seven critiques from Multichannel Merchant’s staff and its contributing writers.
Six Items to Consider When Analyzing Prior Season
We all know that consumer behavior is changing rapidly. Yet, when reviewing their prior season, many merchants continue to look at the same metrics year after year. In addition, merchants look at these metrics the exact same way every year.
How Amazon Extends Its Brand with Facebook
As part of the review I looked at Amazon
Social and Mobile Channels Will Evolve in 2012
To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers
5 Things That Will Enhance Your Social Commerce Presence (and Increase Sales too)
Darby Williams of Sociable Labs believes Facebook will be the pivotal platform for consumer-to-consumer sharing. Here are five things Williams recommends merchants do to enhance their social commerce presence
10 Tips for Tablet Commerce Design
The tablet
4 Ways to Boost Your Customer Experience Management Program
The value of metrics in measuring Customer Experience Management (CEM) programs is vital to your company
SOPA: What’s Bad for the Internet is Bad for Marketers
In reality, the Stop Online Piracy Act promises to impede pirates very little while potentially penalizing legitimate ecommerce businesses. When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant.