Mobile PPC Advertising Strategies
Pay-per-click ads are not identical across platforms
Search Results for social media
Exclusivity Helps Keep Rue La La’s Cart Abandonment Low
There’s a reason Rue La La has chosen to shun social sign-ins such as Facebook Connect and remain an invite-only flash sales portal. And that
Q&A: Dale Traxler Talks About Facebook Commerce
The vendor community is singing the praises of Facebook stores, although studies suggest f-commerce is not in the best interest of merchants. But with the holiday season approaching, should online retailers invest in Facebook commerce? Multichannel Merchant senior writer Tim Parry caught up with Dale Trexler, owner of retail and wholesale jewelry supply seller Beaded Impressions, for his thoughts on Facebook Commerce.
How to Effectively Reduce Parcel Shipping Costs
In the midst of surging fuel surcharges and carrier rate increases, many shippers would consider cost containment a strategic win. But simply containing shipping costs is not enough
Building Brand Loyalty on the Search Engine Results Page
Building loyalty and credibility on the SERP starts with dominating results and taking advantage of all options for increased visibility. True, a combination of text ads and organic listings is still an extremely effective method for building brand trust and more frequent purchases. In fact, according to Performics
Consumers are Ready for the Year of Mobile
In 2008, attendees at Mobile Marketing Association events were told “this is the year of mobile,” according to Alexandre Mars, CEO of Phonevalley and head of mobile for marketing agency Publicis Groupe. They were told the same thing in 2009 and 2010.
Redefining the Call Center in a Web 2.0 World
Social media blurs the lines between marketing and customer care. The people using social platforms to network with each other want a seamless experience when they connect with companies
Order Management Systems Evolve for a New Multichannel World
2011 Order Management Software Roundup
Copy That Sells Differentiates MCM Awards Winners From Also-rans
When a catalog wins a Gold Award in the annual MCM Awards competition, copy is just one of the factors the judges consider
Apple’s Johnson Will Have Work to Do at J. C. Penney
Since Johnson has been in charge for the trendy, fast-growing Apple Store chain, articles like this one from The Associated Press have speculated that J.C. Penney will go from square to hip. But even with J.C. Penney making moves to modify its image, can Johnson make the merchant’s customer experience more like Apple Store’s?