If the pandemic has taught ecommerce brands and retailers anything, it’s that being flexible in creating new avenues to engage with consumers, especially hard-to-reach demos like Gen Z, is mission critical for survival. For any brands targeting Gen Z shoppers, micro influencers will have to play an extremely important role.
Whether a consumer goes from product awareness to shopping cart in 10 minutes or 10 months, the psychological journey is the same. Once brands and retailers take the time to understand buying intent at each stage of the customer journey, they can structure better strategies for product and business.
MIAMI, Dec. 21, 2021 — Global ecommerce fraud protection leader ClearSale (www.clear.sale) announced it has been named as a leader in the G2 (www.g2.com) Grid® Winter 2022 Fraud Protection Report. … Continue Reading →
IRVINE, CA, DEC. 15, 2021 — Today, PriceSpider, the global leader in commerce enablement and digital shelf analytics technology, is sharing the recent inclusion of its Where To Buy solution featuring shoppable … Continue Reading →
In 2021 State of Personalization Maturity Report, Increased Investments Translate Into Greater Results New York, Dec. 14, 2021 — Dynamic Yield, the Experience Optimization platform, today announced the results of … Continue Reading →
Loeffler Joins SKUx After Heading Growth Strategy and Revenue for Valpak and SKULocal SAINT PETERSBURG, FL, Dec. 13, 2021—SKUx, an innovative fintech company redefining the way consumer offers are delivered, … Continue Reading →
Acquisition brings together 5,000 brands and $2 billion in annual ad spend under management NEW YORK, Dec. 13, 2021 — Quartile, the leading ad optimization platform for top ecommerce marketplace … Continue Reading →
NEW YORK and LONDON, Dec. 8, 2021 – Amplience, the leading commerce experience platform for high scale, high growth brands and retailers, says that for retailers and brands to compete … Continue Reading →
Raleigh, NC, Dec. 7, 2021— GK, a global leader in omnichannel retail, today announced that with the opening of the first scanless store for the employees at the headquarters in Schöneck, … Continue Reading →
ERIE, PA, Dec. 7, 2021 – Logistics Plus Inc. (LP), a leading worldwide provider of transportation, logistics and supply chain solutions, is proud to announce it has been named to … Continue Reading →