Several merchants with bricks and mortar locations have turned to location-based apps like Foursquare to help build a mobile following. But old-school electronics merchant RadioShack may have cracked the Foursquare code last fall.
Do you send email to Canada? Then you
SILVER: Ecommerce Channel LLBean.com The venerable L.L. Bean has been known as a customer-service giant for nearly 100 years, and it effectively conveys
Common sense would tell you that the most popular search engine is Google, and thus it is the most important search engine to optimize for. But what’s
SILVER: Ecommerce Channel FatBrainToys.com Shopping for educational toys? FatBrainToys.com makes it so easy a child could do it. As soon as you land on
SILVER: Ecommerce Channel Folica.com Folica, an online retailer of haircare merchandise, is all about making hair look its best. And it goes beyond what
We all know that mobile commerce is shaping up to be one of the fastest growing channels or touchpoints in multichannel sales and marketing. (If you need
GOLD: Catalog Channel Vital Choice Wild Seafood & Organics, Holiday 2010 Acatalog and online purveyor of wild seafood and organics, Vital Choice promises
APPAREL MERCHANT J. CREW GOT SOME CONSERVATIVES IN A TIZZY this spring. In an April email to customers, J. Crew president/creative director Jenna Lyons
Catalogs today are about much more than selling products in print. They need to be compelling engagement tools that reinforce the brand, build customer