Alloy Acquires Carnegie Communications

| MCM staff

New York–Teen apparel and accessories cataloger Alloy has acquired Carnegie Communications, a publisher of college admissions resources. Under the terms

Musician’s Friend Hits a High Note

| Mark Del Franco

Cataloger Musician’s Friend and retailer Guitar Center have been making beautiful music together for nearly two years now. Since being acquired by Guitar

The Un-Union

| Diane Cyr

MRO marketers Wilmar and Barnett merged last year

A Market in Bloom

| Moira Cotlier

The overall gardening products market has grown nearly 50% between 1996 and 1999 Between 1996 and 1998, according to the NGA, the number of households

LINE TAMING

| Tom Stute

It is essential to train staff consistently so that everyone gets the same message and performs each function exactly the same way Staff members conducting

Martha Stewart Woos and Wins The Wedding List

| MCM staff

New York–Martha Stewart Living Omnimedia (MSO) has acquired the assets of New York-based wedding registry and retailer The Wedding List, including its

Sunglass Hut Watches Its Catalog Business

| Mark Del Franco

Peanut butter and jelly, Laurel and Hardy sunglasses and watches? Coral Gables, FL-based retailer Sunglass Hut International wants consumers to associate