Live from RMC: Lessons Learned

| Jim Tierney

Well-planned, integrated campaigns that generate response: Kathy Daly-Jennings, head of industry, retail practice for Google, told attendees at the Retail Marketing Conference that with so much media fragmentation today, those are the tools marketers need to target their audiences.

Social & Email Marketing: The Dynamic Duo

| MCM staff

Using Email Marketing to Convert Social Media into Revenue. Free Live Webinar – Thursday, May 20, 2010 – 2:00 p.m. ET / 11:00 a.m PT

Geerlings & Wade Makes Wine Mobile

| Tim Parry

Wine merchant Geerlings & Wade launched a mobile commerce site on May 19. The site, which had a soft launch last week, is designed to bring a simpler home page to users accessing the site from a mobile device, says Chris Edwards, general manager of Geerlings & Wade and the Winetasting Network.

Using YouTube For Search

| Tim Parry

How big is YouTube? Behind Google, its parent company, the video-sharing site has become the second-largest search engine. Yes, it’s more popular than Bing and Yahoo

From trend watching to new thinking

| Chad Giddings

It’s safe to says that changes in the economy, technology, business demands and customer needs during the past two years have created a new world for

Evaluating Web platform systems

| Curt Barry

So you’re shopping around for vendors, software and services to replace your current Web platform. Several questions no doubt go through your mind. What

Bolt-on Site Features Can Boost SEO

| Jill Kocher

Features are cool, whether you’re talking about the heated leather seats in a new BMW or the latest e-commerce site features. Fancy bells and whistles