DTC Marketers: Find New Customers, Build for the Long Term

| Brad Murphy

TV streaming lets DTC marketers make the most of direct relationships with consumers to create more relevant ad experiences. The ability to more accurately target ads enables winning strategies such as retargeting users on desktop and mobile devices, driving higher purchase intent, awareness, traffic and conversions.

The BNPL Explosion and Digital Revolving Credit

| Tim Harris

In 2022, a new category of ecommerce financing will gain prominence in the BNPL space to address this popular buying category: Recurring purchases. Digital revolving credit offers far greater benefits for merchants, enabling them to leverage predictable revenue streams and create loyal, long-term customers.