Lillian Vernon’s Golden Year
By now, most catalog industry insiders – and more than a few outsiders – are well acquainted with the Lillian Vernon story: Pregnant housewife uses wedding
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Fingerhut Fixing Credit Mess
We didn’t have as many credit tool kits as we needed Fingerhut president Michael Sherman: We can now understand profitability by credit-risk segment.
Collegiate Pacific Acquires Equipmart
Dallas–Sports equipment marketer Collegiate Pacific (AMEX: BOO) has completed its acquisition of the assets of Katy, TX-based Equipmart, which designs
Potpourri Lets the Dogs In
Medfield, MA–Just one year after being acquired by now-defunct online marketer Petopia, upscale pet gifts cataloger In the Company of Dogs was acquired
Ask the Experts
This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’
4imprint Makes an Impression with Samples
How do you get a business customer to open your catalog of promotional products? Include a free sample. Nelson Marketing, a $60 million Oshkosh, WI-based
List Watch: Dealing From a Card Deck
Card decks may prequalify prospects, but response rates can be as low as two in 1,000 When prospecting, catalogers often overlook card decks – bundles
I. Bits: FOOFOO, WE HARDLY KNEW YE
As this is the first issue of the new year, we decided to honor those companies featured in I.Merchant articles last year that did not survive long enough
Sears Canada Relaunches Eatons Catalog
Like Sears here in the States, Canadian department store Eatons stopped mailing its “big book” many years ago – 25 to be exact. But this past October,
`Should I participate in an online comparison shopping guide?’
Everyone wants to know that he received the fairest price quote before making a purchase. Use of online shopping bots such as MySimon, DealTime, eCompare,