Ask the Experts
This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’
Search Results for acquire
Catalog Analysis: The Cost of Acquiring a Customer
Do you measure how much it costs you to acquire a customer? The number of catalogers who dont constantly amazes me. Internet pure-play marketers tend
When Dinosaurs Fly
Move over, Jurassic Park. Brick-and-mortar retailers have not only survived the mass extinction of dot-coms but evolved into a new, hybrid species of
Red Ink Redux for Consumer Catalogers
Third-quarter profits were elusive for eight of the 18 publicly traded consumer mailers and cataloger/retailers tracked by Catalog Age. In all, 56% of
Smart Thinking: Zany Brainy Buys Its Namesake Website
Educational toys marketer Zany Brainy was really using its noggin at the end of the past year: It decided to fully acquire its namesake Website business,
B-to-B Mailers Singing the Blues
The computer catalogers fared better than the general b-to-b mailers: All either turned a profit or cut their losses for the quarter.So much for heading
Playing with the Big Boys
What’s an advantage small catalogers have over large companies?’Customers are realizing that the category killers have product breadth but little depth'”Big
The More Things Change
Historically, the direct-to-customer fulfillment industry has tended to view the outsourcing of fulfillment operations as unacceptable. That attitude
Winning the M&A Game
Strategy and tactics for successful catalog mergers and acquisitionsAs mergers and acquisitions heat up the catalog industry, with 19 deals consummated
Executive Greetings Welcomes Acquisitions
The b-to-b cataloger has capital to spend but is having a tough time finding companies to buyThe $110 million Executive Greetings, which produces 20 titles,