PROFITABLE PROSPECTING
Strategic prospecting can help you cut promotion costs, increase your response rates, and improve the future value of your customersPostage is increasing!
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CASE STUDY: ROSS-SIMONS
Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,
Rev Up Your Circulation
Welcome to Catalog Age’s new column, “Catalog Analysis,” which focuses on the often-neglected analytical and measurement side of the catalog business.
Angelica spins off Life Uniform title
After failing to find a buyer, Chesterfield, MO-based business apparel manufacturer/marketer Angelica Corp. took a different tack: it introduced another
Pure-plays defend business without catalogs
According to the Direct Marketing Association, at least 17 Web pure-play marketers have launched print catalogs. Food.com, Kidstoysplus.com, Lucy.com,
MERGERS AND ACQUISITIONS
Third quarter gets busy In the wake of dot-com fever, catalog M&A activity heats up After a sluggish start to the first half of 2000, it looks like merger
Catalogs drive Web traffic
New study confirms that mailings boost online visits Many catalogers suspected as much, but a new consumer study confirms it: A print catalog is the most
CHANNEL YOUR POWER
Managing multiple fulfillment avenues calls for a flawless performance. Get the choreography right with these steps from seven successful merchantsRemember
ACQUISITIONS
Spices Etc. gets Mo Hotta Jim Kelley and his son, Jimmy Kelley Jr., wanted to add some heat to their Savannah, GA-based Spices Etc. catalog business.
Rush Enterprises acquires Smith Bros.
You might ask why a holding company with sales of more than $800 million would be interested in buying a specialty cataloger/retailer with approximate